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10 Essential Things to Consider When Hiring an SEO Expert When it comes to running a business, SEO is king. With the majority of businesses spending over $5,000 per month on SEO services, it’s imperative that you get the best bang for your buck. SEO content will make or break how much ad revenue you achieve. 1. Research Their Portfolios                          In order to be an SEO expert, they’ve got to have the past to back that claims up. Any solid SEO service or individual should proudly display their experience on their website. If you find an SEO establishment and they don’t have the necessary portfolio easily researchable, then it’s best to steer clear. 2. Know What Your Goals Are                         As an owner or head of marketing, you should already have goals for your business. These will directly correlate to the SEO expert you choose. 3. Keep A Level Head                          Don’t get too enamoured with a specific SEO marketer. Having a