21 Essential SEO Tips & Techniques
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO) . But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics. 1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. 2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. 3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the c...