Knowledge for Today

Businesses are growing more aware of the need to understand and implement at least the basics of  search engine optimization (SEO) . But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.  1. Commit yourself to the process.  SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. 2. Be patient.  SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. 3. Ask a lot of questions when hiring an SEO company.  It’s your job to know what kind of tactics the c...

10 Essential Things to Consider When Hiring an SEO Expert When it comes to running a business, SEO is king. With the majority of businesses spending over $5,000 per month on SEO services, it’s imperative that you get the best bang for your buck. SEO content will make or break how much ad revenue you achieve. 1. Research Their Portfolios                          In order to be an SEO expert, they’ve got to have the past to back that claims up. Any solid SEO service or individual should proudly display their experience on their website. If you find an SEO establishment and they don’t have the necessary portfolio easily researchable, then it’s best to steer clear. 2. Know What Your Goals Are                         As an owner or head of marketing, you should already have goals for your business. These will directly correlate to the SEO expert you ...