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10 Essential Things to Consider When Hiring an SEO Expert
When it comes to running a business, SEO is king. With the majority of businesses spending over $5,000 per month on SEO services, it’s imperative that you get the best bang for your buck. SEO content will make or break how much ad revenue you achieve.
1. Research Their Portfolios
In order to be an SEO expert, they’ve got to have the past to back that claims up.
Any solid SEO service or individual should proudly display their experience on their website. If you find an SEO establishment and they don’t have the necessary portfolio easily researchable, then it’s best to steer clear.
2. Know What Your Goals Are
As an owner or head of marketing, you should already have goals for your business. These will directly correlate to the SEO expert you choose.
3. Keep A Level Head
Don’t get too enamoured with a specific SEO marketer. Having a clear mind will allow you to objectively decide which person will become your SEO expert.
Just because they have charming charisma and can convince you to take a chance on them doesn’t mean they have the skills to make you rank high on search engines.
4. Establish Criteria
Building from the second point, you should have a list of criteria that your SEO expert will satisfy. Included in the list should be to accomplish your business’ goals, have X amount of years of SEO experience, the ability to get work done in a timely manner, and constant open communication.
5. Ask Tons Of Questions
Quiz candidates on everything regarding both the SEO industry and your industry. They must be well-versed in their own niche, plus have a decent knowledge of what SEO keywords work best for your company’s area.
6. Check Rankings
See where the person’s own website ranks on Google. Talk about putting your money where your mouth is; if they come at you claiming to be an SEO expert and you see they’re on the second or third page of search results, how can you trust them?
7. Cancellation Policies
If for some reason the agreement doesn’t work out or either party wants to end the relationship, there should be some sort of cancellation policy.
8. Testimonials
Testimonials should be displayed on an SEO expert’s web page, right next to their portfolio of work. A test drive of how working with this person will go, the fact that these other customers took the time to write out how they felt is really important information.
9. Push for Guaranteed Rankings
If they haven’t consistently given other websites first-page rank, or if they say they can’t guarantee such a thing, move on to the next candidate. You want an SEO expert that knows they can use keywords and other strategies to give you access to the first page of search engines.
10. Top SEO Services
Here is a quick list of SEO services that can give you all of the above criteria:
• Site Report Card Keyword Research – Useful, fast information that you can use to improve your search result rankings.
• The entire first page of “SEO services” search results – like we said before, these guys must know what they’re doing if they can rank so high for their own website.
How to Use Keywords for SEO?
Some critical areas where keywords matter:
1. Title Tags
2. URL
3. Meta Tags
4. Internal Links Including Navigation
5. Image Alt Text
6. Content (Headers and Sub headers )
7. Content Links
How are the keywords going to be used?
1. Website Structure
2. Content Structure
3. Resource Structure
4. etc.
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