Knowledge for Today

Businesses are growing more aware of the need to understand and implement at least the basics of  search engine optimization (SEO) . But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.  1. Commit yourself to the process.  SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. 2. Be patient.  SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. 3. Ask a lot of questions when hiring an SEO company.  It’s your job to know what kind of tactics the c...

Link Building The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could: Harm their reputation Damage their search engine rankings Cost them PageRank Create exit portals where users will drop off In my opinion, these concerns are largely unfounded. Linking is common practice on the web - expected and respected by users of all kinds - and therefore, extremely unlikely to harm your reputation. Even if you link to the occasional site or page that's been taken over by a domain squatter, aspiring pornographer or entranced Twilight fan, your visitors are likely to carry a great deal of forgiveness, especially if it'...

During the past several years, technology has made a significant shift, thanks in part to the popularity of the Apple iPhone 4, which helped usher in an era that focuses on gadgets and devices more fit for on-the-go entertainment, size-wise, but still kept the power of bigger devices. And the similarly popular Angry Birds mobile game also had a big hand (or is it feathers?) in turning casual gaming into a legitimate threat to dedicated handheld consoles like the Nintendo DS and PlayStation Portable back then. Naturally, the business side of things shifted accordingly, producing a flock of hopeful developers looking to cash in on the booming trend. The Rise Of Developers It’s relatively easy now to develop apps and games because of several tools like  BuildBox  providing non-programmers the fighting chance to develop their own stuff and leave their mark in the industry, too. Of course, not everyone is destined for success. For every developer that produces an overn...