5 Reasons You Should Link Out to Others From Your Website
Link Building The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could: Harm their reputation Damage their search engine rankings Cost them PageRank Create exit portals where users will drop off In my opinion, these concerns are largely unfounded. Linking is common practice on the web - expected and respected by users of all kinds - and therefore, extremely unlikely to harm your reputation. Even if you link to the occasional site or page that's been taken over by a domain squatter, aspiring pornographer or entranced Twilight fan, your visitors are likely to carry a great deal of forgiveness, especially if it'...