12 Things I Learned By Spending Over £1M On Facebook Advertising
Last year I started paid advertising on Facebook for my clients, with no clue of how Facebook advertising works. So I had to start completely from scratch. I learned about bidding strategies, how the algorithm works, and how to use automation to manage and optimize large-scale campaigns. By mid-2018 I have run 300+ campaigns and spent a total of over £1 million on Facebook ads. If there was one thing that I could definitely tell you, it is that, contrary to popular belief, Facebook advertising does work and has the potential to bring in great ROI when done well. There were quite a few things I learned along the way, including that having a solid social media marketing strategy in place is fundamental to seeing your advertising efforts pay off. If you want to find out more about what I’ve learned on my far-reaching advertising journey, and also what foolproof strategies you can apply to scale your own campaigns successfully, keep reading! 1. There is no universal answer to how...
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